Sugar Plum Sweetery, the award-winning Willy Wonka-inspired chocolate factory and shop based in Mullingar, has taken Ireland by storm with the launch of their version of the Dubai Inspired Chocolate Bar.
After a trip to Dubai, owners Denise Buckley and David Quirke were captivated by the iconic Dubai Chocolate Bar which went viral last year and set out to create the most delicious version for their Irish customers.
Their efforts have paid off spectacularly, as their creation has gone viral, sparking a nationwide obsession.
Crafted with premium pistachios, toasted crunchy kataifi pastry, tahini, and enrobed in their Award Winning creamy milk chocolate, the bar delivers an unparalleled taste experience.
Denise Buckley shared, “We’ve been operating nationwide for the last three years, but the demand for this bar is unlike anything we’ve ever seen. Orders have skyrocketed by over 500%, and people are reordering in bulk. The feedback has been phenomenal—people are absolutely in love with this bar!”
The team at Sugar Plum Sweetery spent an entire month trialling, testing, and perfecting their recipe before launching it last November. “This was a labour of love,” says Denise.
“Every ingredient is made from scratch and meticulously blended to achieve the most magical and sensational flavour.”
The Dubai Chocolate Bar’s success has been so overwhelming that Sugar Plum Sweetery has introduced 10- and 20-bar multipacks to keep up with the insatiable demand. Customers are not only purchasing in bulk but also returning again and again, describing the bar as “obsession-worthy.”
They can barely keep up with demand with a large team of Master Chocolatiers now working 24 hours a day to produce this liquid gold. They have had to triple the size of their team over the last two months to keep up with demand.
This innovative flavour is more than just a fleeting trend. It’s poised to become a timeless classic, much like caramel. Denise and her team believe that its popularity will endure for decades, firmly establishing its place in confectionery history.
Looking ahead, Sugar Plum Sweetery’s Master Chocolatiers are already working on their upcoming Valentine’s and Easter collections, which will feature equally scrumptious Dubai-inspired creations. In addition to their viral bar, some of their exquisite collection can now be found in Avoca, Brown Thomas and Arnotts.
GOLDEN TICKETS
And there’s more…hidden within the packaging of some of their products are Golden Tickets! Yes, just like Willy Wonka’s Chocolate Factory, they’ve added these tickets randomly, waiting for you to discover. If you’re the lucky finder of the Golden Tickets, you’re in for a treat! You’ll embark on a nostalgic adventure with an exclusive Sugar Plum Sweet Factory Tour, where you’ll witness the magic behind the creation of our delectable sweets and chocolates.
The Dubai Chocolate Bar will exclusively launch at Avoca Stores in the coming weeks, providing even more customers the opportunity to indulge in this sensational treat. For now customers can find the bar stocked in their Mullingar store or order it online on www.SugarPlumSweetery.ie where they deliver nationwide.
In 2022, Sugar Plum Sweetery opened its doors and quickly made a name for itself, earning awards at the Irish Quality Food & Drink Awards, Great Taste and Blas na hÉireann Awards. Located in Mullingar, Westmeath, all the chocolate is handcrafted on-site in their chocolate factory and shop by their team of master chocolatiers.
The Sweetery has also made it to The Gloss Top 20 Best Shops in Ireland, showcasing their dedication to creating magical moments.