In 1967, Mullingar was developing and advancing enough to attract the Netherlands-based tobacco business of Douwe Egberts Van Nelle. Eager to dabble with manufacturing, the town embraced the new factory development on the Dublin Road with open arms.
It was an economic romance that paid off for nearly 50 years. Hundreds of quality jobs in roll-your-own tobacco directly supported local families and businesses for generations. In 1998, Douwe Egberts Van Nelle was bought by Britain’s second-largest cigarette company, Imperial Tobacco Group PLC.