Tuesday, July 23, 2024

Roz’s holiday heart pointing to the Midlands

Ireland’s Hidden Heartlands, a tourism strategy run by Fáilte Ireland, is using social media ‘influencers’ to increase tourist footfall in Westmeath.

An influencer is someone who has a large online following and, in one case, Rozanna Purcell, who has 500,000+ followers on Instagram, was paid by the Hidden Heartlands team to have a holiday in Westmeath.

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