A Killucan social media marketing executive has been celebrating in recent weeks, following her success at a prestigious wedding awards. Áine Leech – who has been making a name for herself in the social media marketing game for the past number of years – bagged the award for Wedding Content Creator of the Year at the recent weddingsonline Awards, which took place in Kilkenny in early March.
A daughter of Liam and Mary Leech, Áine’s path into the word of social media marketing began some years ago, when she worked with female-focused website her.ie, before taking the plunge and going solo in the early days of the Covid-19 pandemic in 2020.
“I stuck to my guns,” says the wily Áine. “There was a surge in businesses requiring social media assistance during Covid.
Since establishing her own business, Áine has been busy assisting online influencers and businesses in the areas of social media management, content creation and social media consultancy. Social media content for weddings is the latest venture for Áine.
“I don’t replace the traditional photographer and videographer but add to it. If someone comes along with an iPhone, and takes photos and videos throughout the whole day, you’re taking over 1000 photos and videos. It’s not like a photographer where you get the best photos of the day – you get every single one of them. Within 24 hours of the wedding, all of that is packaged neatly so the newlyweds can post it on social media or send to people who couldn’t make it to the wedding. The big selling point is that the newlyweds are getting it within 24 hours. It’s not replacing the photographer and videographer. Your photographer is going to have your beautiful prints to you in three to six months, whereas what I’m offering is a 24 hour turnaround.”
With a new award under her belt, Áine will be dusting off her beret in time for this year’s Summer Olympics in Paris, where she will be working on content creation for this year’s the official Olympics broadcasting channel. While in The City of Light, she’s hopeful to shoot content for members of Team Ireland. “It would be nice to able to meet the the Irish team and give them a bit of a plug!”
